Name of the Brand
The name of the brand will be T-Brid which is an acronym that stands for Technology-Hybrid. The word is coined to show a combination of latest automobile technology and hybrid capabilities.
Industry and the Problem Solved
Even though there are vehicles in the industry that use artificial intelligence technology, the main challenge is that they are not easily accessible by many consumers because of their cost. Additionally, the automobile industry is dominated by cars that emit a lot of carbon into the environment which poses a challenge to sustainability. Hence, the SUV vehicles have been manufactured in such a way that they use both artificial intelligence and hybrid technologies, and they are different from the brands that currently exist in the market because of their low cost.
“Why”
T-Brid is suited to meet the demand of vehicles enthusiasts who are interested in a product that gives them value for their money while assuring them 100% safety. The company intends to create a unique product in the automobile industry, and one that will compel consumers to give it a try even if they are used to other competitors’ brands. To attain its mission, the firm believes in creating a conducive environment for its employees and ensure that feedback from consumers is valued. The entity is also committed towards ensuring that there is a an amazing customer experience. By maintaining the values of integrity and passion, it is our belief that we will solve the needs and wants of our esteemed clients.
Company’s Slogan
Embracing Safety and Technology for a Better Tomorrow
Company’s Logo
The frame indicates the employees and management ability to try out different technological capabilities to ensure that consumers get value for the money that they spend on the company’s products. The round shape below the frame has a thick outer layer that symbolizes the safety of our products.
Who You Champion
Persona 1
Name: Reagan Mathews
Persona Type: Accountant
Background: Reagan is a thirty-five-year-old accountant who is currently pursuing a master’s degree in Finance.
What problem does this persona have? Since Reagan has to attend part-time classes, he usually travels at night from Monday to Friday. However, Reagan has a problem driving at night, and cannot employ since it is expensive.
How do you help solve it? The company will provide Richard with a car that has artificial intelligence capability, hence, assuring his security.
What does this persona care about? Reagan is more concerned about the cost of living and his safety at night.
Where does this persona spend their time online?He spends most of his time reading.
Persona 2
Name: Mia Charlotte
Persona Type: Marketer
Background: Mia is a forty-five-year-old marketing official with five children. Mia is divorced and is currently struggling to cater for the needs of her children.
What problem does this persona have? Mia travels a lot, and has to use a cost-efficient vehicle since she is paid based on the commission. The main problem is that Mia has a low income, but she has to go to work to meet her day-to-day needs.
How do you help solve it? The company will provide Mia with a cost-efficient car.
What does this persona care about? Mia is more concerned about the cost of living.
Where does this persona spend their time online?Researching on the best promotion techniques for the company’s products.
Brands Voice
- Uplifting
- Empowering
- Friendly
- Informative
- Helpful
Brands Looks
Competitors’ Audit
| Company Name: Tesla Company Tagline: | Social Media Platforms: https://twitter.com/tesla?lang=en https://twitter.com/tesla?lang=en https://web.facebook.com/TeslaMoto/?_rdc=1&_rdr Company Website: https://www.tesla.com/ Email Newsletter: No |
| Strength Expertise in the manufacture of electric vehicles Strong brand name Financial strength | Weakness Increased complications in their vehicles Few safety features in their cars Low volume production |
| Opportunities Increased environmental protection campaigns Increased carbon emission regulations | Threats High battery maintenance cost for its vehicles Many people are still buying gasoline vehicles |
| Company Name: Honda Company Tagline: | Social Media Platforms: https://www.facebook.com/Honda/ https://twitter.com/Honda https://www.youtube.com/honda Company Website: https://www.honda.com/ Email Newsletter: |
| Strength Competency in the manufacture of engines Diversified products Management expertise | Weakness Dependence on the American market Vehicles do not have safety features |
| Opportunities Increased demand for hybrid vehicles An improvement in the economy of the United States Increased fuel prices raise the demand for electric vehicles | Threats Increased competition from Tesla |
References
T-Brid Company Blog 